VERONICA
BALTOFF
Social Media Brand Architect and Strategist
STRATEGIC SOCIAL MEDIA FOR CONSUMER BRANDS
AND THE FOUNDERS BEHIND THEM.
TASTE, STRATEGY AND RESULTS
I BUILD BRANDS FROM ZERO.
Give me a product and a logo, and I'll shape the voice, aesthetic, and strategy that make it recognizable.
I TRANSLATE COMPLEX PRODUCTS INTO HUMAN STORIES.
Everything from AI tools to hospitality, I find the part people care about and make it easy to understand.
TASTE AND STRATEGY, IN ONE PERSON.
Every creative choice has a reason behind it, and every strategy is built to look good.
I MOVE THE NUMBERS.
At ResortPass, I grew Instagram from 268K to 448K+ followers in 16 months.
"Veronica is a true collaborator who brings incredible energy, ideas, strategic thinking, and smart experimentation to the table... a rare talent who is also gifted with great taste."
"A brand chameleon, grasping brand intricacies and aesthetic instantly and with ease. She has an excellent taste level and viewpoint on social strategy, execution and consistency."
"Veronica leads with both data and creativity, going out of her way to create content that stands out and also creates engagement."
CASE STUDIES
WAYS TO WORK TOGETHER
SOCIAL BRAND FOUNDATION
The groundwork for a social presence that sounds like you.
SOCIAL MEDIA AUDIT & 90-DAY ROADMAP
A clear read on where you stand, and a plan for what comes next.
FRACTIONAL SOCIAL STRATEGY
Senior social leadership, without the full-time hire.
FULL SOCIAL MEDIA MANAGEMENT
We plan it, make it, and post it, so your social runs without you.
MONTHLY STRATEGY SUPPORT FOR IN-HOUSE TEAMS
Your team executes. We keep the direction sharp.
PODCAST & YOUTUBE PRODUCTION
Your show, produced end to end, from recording to clips.
THE JOURNEY
A decade as a cabin supervisor, flying the world and writing A Mindful Nomad, a blog about life on the move.
Founded a social media agency for female-led businesses, with Mento as my first startup client.
Started a travel vlog, then found my audience sharing aviation stories from a decade in the sky, growing to 30M+ views across Instagram, TikTok, and YouTube, with coverage in Newsweek and the NY Post.
Led social for the Webby Awards family of brands, including the Behind-the-Screens campaign.
Grew Instagram from 268K to 448K+ in 16 months.
Today I lead my own consultancy, building social brands for consumer startups and the founders behind them, from travel to AI.
